We are #1! Who cares?
Seth Godin mentioned something the other day that resonates with me as a marketer (as does much of his commentary) : Marketing fundamentals still apply in today’s world, regardless of the method of communication. Read Seth’s entry on the subject here. You must have a competitive differentiator in the market to survive. At Cisco and WebEx, the better marketers got this concept, and argued hard to avoid chest-pounding “buy us because we are #1 in the space”…Even still, if you ask many folks what was our competitive differentiation, the answer comes back “we are #1 in web conferencing”.
What’s your competitive differentiator? Is it sustainable?
PS — Yes, I do understand some folks buy the leader in a category simply because they are the leader. I’ll take those sales too! I like feeling like I am part of something big and successful, even as a customer. But we should all know our differentiators and work to amplify these differences. Especially in crowded markets.
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Tags: Competition, Marketing
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