We are #1! Who cares?

Posted on September 4, 2008. Filed under: Uncategorized | Tags: , |

Seth Godin mentioned something the other day that resonates with me as a marketer (as does much of his commentary) : Marketing fundamentals still apply in today’s world, regardless of the method of communication. Read Seth’s entry on the subject here.  You must have a competitive differentiator in the market to survive.  At Cisco and WebEx, the better marketers got this concept, and argued hard to avoid chest-pounding “buy us because we are #1 in the space”…Even still, if you ask many folks what was our competitive differentiation, the answer comes back “we are #1 in web conferencing”.

What’s your competitive differentiator?  Is it sustainable?

PS — Yes, I do understand some folks buy the leader in a category simply because they are the leader.  I’ll take those sales too!  I like feeling like I am part of something big and successful, even as a customer.  But we should all know our differentiators and work to amplify these differences.  Especially in crowded markets.


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