Archive for May, 2010
I’ve been doing some data collection and research on SaaS Business Modeling and Marketing Metrics recently. For those of us that live and breath this stuff, these links are pretty straightforward, but if you’re new to subscription revenue models and the related funnels and math, there is some great info behind these links. These focus on startup SaaS issues, by the way.
In no particular order:
First a PDF: Top 10 Dos and Don’ts of SaaS
This is a killer one, from David Skok of Matrix Partners: Saas Metrics – A guide to Measuring and Improving What Matters
…And Joel’s point of view on Cost to acquire a customer is illustrated here at Chaotic-Flow.com
Back in 2002-ish when I lived in Boston and I worked at Intranets.com, we would have marketing breakfasts with the likes of Sean Ellis (then of LogMeIn, now consulting with rockstar companies) execs from Constant Contact, and many other upstarts. We didn’t really know just how unique these business models were. I’ve been marketing SaaS technology since 2001 – well even before that when we called it ASPs. I remember trying to form a group of like-minded businesses under the “ZeroSoftware.org” moniker, keying off the idea Marc Benioff had locked into “no software”. I wish this data was available when I set out on this path!
Anywho, I am rambling. I hope some of these links prove valuable. Got other ones? Please share!