I’ve been doing some data collection and research on SaaS Business Modeling and Marketing Metrics recently. For those of us that live and breath this stuff, these links are pretty straightforward, but if you’re new to subscription revenue models and the related funnels and math, there is some great info behind these links. These focus on startup SaaS issues, by the way.
In no particular order:
First a PDF: Top 10 Dos and Don’ts of SaaS
This is a killer one, from David Skok of Matrix Partners: Saas Metrics – A guide to Measuring and Improving What Matters
…And Joel’s point of view on Cost to acquire a customer is illustrated here at Chaotic-Flow.com
Back in 2002-ish when I lived in Boston and I worked at Intranets.com, we would have marketing breakfasts with the likes of Sean Ellis (then of LogMeIn, now consulting with rockstar companies) execs from Constant Contact, and many other upstarts. We didn’t really know just how unique these business models were. I’ve been marketing SaaS technology since 2001 – well even before that when we called it ASPs. I remember trying to form a group of like-minded businesses under the “ZeroSoftware.org” moniker, keying off the idea Marc Benioff had locked into “no software”. I wish this data was available when I set out on this path!
Anywho, I am rambling. I hope some of these links prove valuable. Got other ones? Please share!
I never got into the whole technorati.com thang… but now I am setting it up. Please ignore this post.
short code 9ABRTGAGPXY7
Just what they wanted… a bug-eyed, nervous testimonial. Even though I do it quite frequently these days, I am always a bit nervous when put in front of a camera. I tend to open my eyes wider than normal, and lose track of my points. Practice makes perfect, as does giving yourself 20 minutes to rehearse and get your bullet points on paper. Regardless, I am big fans of the folks over at box.net and what they’ve done with their business over the last 5 years. We’ve partnered with them at my current gig (Fuze Meeting). I first met Aaron Levie back in 2005 while I was at WebEx when they didn’t really have a lot of traction – well – look at them now… Going up against sharepoint with a simpler model! I love it.
We’ve been using Box.net internally after decommissioning our sharepoint installation – which had NOTHING to do with the partnership and everything to do with simplicity!
About a month or so ago we launched our latest version of Fuze Meeting – our mobile collaboration and web meeting tool at DEMOfall09. Check out the video below.
Jeff, Rafael, Michael, Brook and I had a lot of fun pulling it all together at the last minute!
As a dad AND a VP of marketing at a growing internet company in silicon valley, sometimes you need to work on the weekend. Well, this weekend I bought a new Cisco Flip HD video camera and brought my 5 year old twins into the office with my while I worked on an upcoming Fuze Meeting release (top secret!).
The following video was produced as a result. It is titled “So easy a 5 year old can do it!” I am biased, but I suggest watching it full-screen. It is under 2 minutes.
Now, I’ve used my kids in work videos in the past, but this roughly edited, raw sequence seems to capture the essence of their cute-ness, as well as the essence of our product. 🙂 I added a little obligatory ukulele music to make it flow. I showed it around the office, and people told me I needed to share it via our blog. Hey, why not.
Let me know what you think of it. And please share with your friends if you like it!
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Me: Failure at maintaining my blog.
You: Nonexistant audience.
Us: We’ll come together again soon.
I’ve got a lot to say.
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My team and I have invested a few days in www.BarackInc.com — the companion website to a new book coming out by Barry Libert and Rick Faulk of Mzinga. The book is being published by Pearson and FTPress. It is meant to be a strightforward site.
Check out www.barackinc.com for more information.
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